LOYALTY LANE Terms and Conditions

Last Updated: 8/10/2026

 

These Terms and Conditions (“Terms”) govern your access to and use of the website located at loyaltylane.com (the “Site”), the Loyalty Lane Dashboard (the “Dashboard”), and related customer engagement, loyalty, and digital coupon services (collectively, the “Services”) provided by Loyalty Lane, Inc., a Georgia corporation (“Loyalty Lane,” “we,” “us,” or “our”).

By accessing or using the Site, the Dashboard, or the Services, you agree to be bound by these Terms. If you do not agree to these Terms, do not access or use the Site, the Dashboard, or the Services. If you are accessing or using the Services on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms, and “you” refers to both you and that entity.

These Terms incorporate our Privacy Policy by reference. If you are a retail client with a separate signed agreement (such as a Master Services Agreement or Order Form) covering your use of the Dashboard, that agreement controls to the extent it conflicts with these Terms.

1. Who These Terms Are For

The Site, the Dashboard, and the Services are intended for business use by: (a) visitors to the Site and prospective clients who contact us; and (b) authorized users of the Dashboard, including employees of our retail clients and employees of marketing companies and other partners our retail clients authorize to access the Dashboard (collectively, “Dashboard Users”).

The Site, the Dashboard, and the Services are not directed to, and may not be used by, individuals under the age of 18, or by the shoppers or end consumers of our retail clients. If you are a shopper with questions about a specific retailer's loyalty program, digital coupon program, website, or app, these Terms do not apply to you — please refer to that retailer's own terms and privacy policy or contact that retailer directly.

2. The Services

Loyalty Lane provides loyalty program, digital coupon, and related customer engagement technology to grocery and other retailers (“Retail Clients”). When we administer a loyalty program, digital coupon program, or related feature on behalf of a Retail Client, we do so as a service provider acting under contract with that Retail Client, and not as an independent controller of that Retail Client's shopper data.

We may add, change, suspend, or discontinue any aspect of the Site, the Dashboard, or the Services at any time, including the availability of any feature, without liability to you, except where a separate written agreement between Loyalty Lane and a Retail Client provides otherwise.

3. Accounts and Security

  • If you are issued login credentials to access the Dashboard, you are responsible for maintaining the confidentiality of those credentials and for all activity that occurs under your account.
  • You must provide accurate and complete information when registering for or using the Dashboard, and keep that information current.
  • You must notify us promptly at cs@loyaltylane.com if you suspect any unauthorized use of your account or any other breach of security.
  • We may suspend or terminate your access to the Dashboard if we reasonably believe your account has been compromised or used in violation of these Terms.
  • use the Site, the Dashboard, or the Services in violation of any applicable law or regulation;
  • access or attempt to access any portion of the Dashboard you are not authorized to access, or interfere with or disrupt the integrity or performance of the Site, the Dashboard, or the Services;
  • reverse engineer, decompile, or otherwise attempt to derive the source code of the Dashboard, except to the extent such restriction is prohibited by applicable law;
  • upload or transmit any viruses, malware, or other harmful code;
  • use automated means (bots, scrapers, or similar tools) to access the Site or Dashboard without our prior written consent;
  • misrepresent your identity or affiliation with any person or entity, or impersonate any person; or
  • use the Dashboard to send unsolicited communications in violation of applicable law, including the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, or similar state and federal laws.
  • By providing your mobile phone number and opting in, you consent to receive text messages from Loyalty Lane, Inc., including appointment/demo scheduling messages, account and product notifications, customer support messages, and, where you have separately agreed, marketing messages.
  • Message frequency varies.
  • Message and data rates may apply.
  • Reply “HELP” for help, or “STOP” to opt out at any time. You may also opt out by contacting us at cs@loyaltylane.com. You may receive a one-time confirmation message after opting out.
  • Carriers are not liable for delayed or undelivered messages. We are not responsible for any charges from your mobile carrier.
  • Entire Agreement: These Terms, together with our Privacy Policy and any separate signed agreement between you and Loyalty Lane, constitute the entire agreement between you and Loyalty Lane regarding the Site, the Dashboard, and the Services.
  • Severability: If any provision of these Terms is found unenforceable, the remaining provisions will remain in full force and effect.
  • No Waiver: Our failure to enforce any provision of these Terms is not a waiver of our right to do so later.
  • Assignment: You may not assign or transfer these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.

4. Acceptable Use

You agree not to, and not to permit any third party to:

5. Client Content and Data

As between Loyalty Lane and a Retail Client, the Retail Client retains all rights in the content, shopper data, and other information it submits to or through the Dashboard (“Client Content”). Loyalty Lane processes Client Content, including Retail Clients' shoppers' personal information, solely to provide the Services and as instructed by the applicable Retail Client, consistent with our Privacy Policy and any applicable data processing terms in a separate written agreement.

You are solely responsible for the accuracy, quality, and legality of Client Content you submit, and for obtaining any consents or rights necessary for us to process it on your behalf, including any consents required to send text messages, emails, or other communications to your customers using the Dashboard.

6. SMS / Text Messaging Terms

This section applies to text messages exchanged between Loyalty Lane, Inc. (“Loyalty Lane”) and you as a prospective or current Retail Client contact, a Dashboard User, or another business contact — for example, communications we send using our HubSpot text-messaging platform. It does not apply to text messages a Retail Client sends to its own shoppers using the Dashboard, which are governed by that Retail Client's own terms, consent practices, and applicable law.

Consistent with our Privacy Policy, we do not share, sell, or rent your mobile number, your text-messaging opt-in status, or your consent to receive text messages with any third party, affiliate, or non-affiliate for their own marketing purposes. This information is shared only with aggregators and providers that support delivery of our text messaging services (currently, HubSpot). See our Privacy Policy for more detail on how we handle your information.

7. Intellectual Property

The Site, the Dashboard, and all content, features, and functionality made available through them (including software, text, graphics, logos, and trademarks), other than Client Content, are owned by Loyalty Lane or our licensors and are protected by U.S. and international intellectual property laws. Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Dashboard solely for its intended business purpose.

Nothing in these Terms transfers any ownership rights in the Site or Dashboard to you. You may not use our name, logo, or trademarks without our prior written consent.

8. Third-Party Links and Services

The Site or Dashboard may contain links to, or integrate with, third-party websites, products, or services that we do not own or control (for example, hosting, CRM, analytics, or SMS delivery providers). We are not responsible for the content, privacy practices, or terms of any third-party site or service, and your use of any third-party site or service is at your own risk and subject to that third party's own terms.

9. Confidentiality

Each party agrees to protect the other party's confidential information with the same degree of care it uses to protect its own confidential information of similar importance, and not to disclose it to third parties except as permitted under these Terms or a separate written agreement. This section does not limit any more specific confidentiality obligations in a signed agreement between Loyalty Lane and a Retail Client.

10. Disclaimers

THE SITE, THE PLATFORM, AND THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE, THE PLATFORM, OR THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, LOYALTY LANE AND ITS OFFICERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF THE SITE, THE PLATFORM, OR THE SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATED TO THESE TERMS WILL NOT EXCEED THE AMOUNT YOU PAID TO US, IF ANY, IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

[NOTE TO LEGAL: If a separate Master Services Agreement governs commercial terms with Retail Clients, confirm this cap does not conflict with the liability terms in that agreement.]

12. Indemnification

You agree to indemnify, defend, and hold harmless Loyalty Lane and its officers, employees, and agents from and against any claims, damages, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to your breach of these Terms, your Client Content, or your violation of any applicable law or third-party right.

13. Term and Termination

These Terms remain in effect while you use the Site, the Dashboard, or the Services. We may suspend or terminate your access to the Dashboard at any time, with or without cause, including for violation of these Terms. Sections of these Terms that by their nature should survive termination (including Sections 7, 9, 10, 11, 12, and 14) will survive.

14. Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of Georgia, without regard to its conflict-of-laws principles. Any dispute arising out of or relating to these Terms or the Services will be subject to the exclusive jurisdiction of the state and federal courts located in Georgia, and you consent to personal jurisdiction in those courts.

[NOTE TO LEGAL: Confirm whether Loyalty Lane prefers court litigation (as drafted) or an arbitration/class-action-waiver clause, and whether venue should be a specific Georgia county.]

15. Changes to These Terms

We may update these Terms from time to time. We will post the updated Terms on the Site with a new “Last Updated” date. Your continued use of the Site, the Dashboard, or the Services after changes become effective constitutes your acceptance of the revised Terms.

16. Miscellaneous

Contact Us

If you have questions about these Terms, please contact us at cs@loyaltylane.com or write to us at:

Loyalty Lane, Inc.

3060 Kimball Bridge Rd #115

Alpharetta, GA 30022